What You’ll Learn

• Plan and run digital campaigns across social media, search, email, and
  influencer channels.
• Create engaging content, ads, and email sequences with A/B testing for
  optimisation.
• Improve visibility with SEO and SEM techniques.
•  Analyse results using Google Analytics and Meta dashboards to make data-
  driven decisions.

Course Description

The course is designed to equip learners with the essential knowledge and hands-on skills
required to plan, execute, and optimize integrated digital campaigns across multiple channels.
Throughout the course, students will learn to develop content and paid media strategies,
manage social media platforms, conduct SEO and SEM activities, design effective email
campaigns, and use analytics to measure performance and optimize results. Upon successful
completion, participants will be able to create data-driven marketing plans, interpret digital
analytics dashboards, and produce compliant ad assets aligned with business objectives. The
module follows a blended learning modality, combining in-person lab sessions for practical

application and online learning for conceptual understanding and self-paced study, ensuring a
comprehensive and engaging learning experience.